You are correct. Ride West BMW here in Seattle has many such events, nothing to do with BMW but all to do with getting bodies in the door and building a “family” feeling. They are pretty good at it and I have good feelings towards them even though it may be some time before I’m ready to buy a bike from them. Can’t say I have the same feelings towards the Kawasaki place I actually bought my bike from. This place (if not BMW in general, I’m not sure) certainly has a handle on the “social” aspect of business.
And to answer your earlier question, yes it was KMG who did the talk. Not sure who exactly was speaking but he was a local racer who learned about suspension through racing at Pacific Raceways.