Tire size availability can end up being the determining factor more than a preference for a given manufacturer, particularly if you are fitting an older bike or a small displacement metric cruiser. Stick close or right on to the original size and profile or you may experience swing arm, chain guard or front fender clearance problems.
Stay away from tires made in China their best is Cheng Shin and it’s crap, so I’d hate to see the rest of them.
Best name brands include: Michelin, Dunlop, Bridgestone, Metzler, Continental and Pirelli. I recently fitted my K bike with Avon tyres, I like the rear but the front induces wiggle and shake unless I over-inflate it. I contacted Avon about this problem and they pleaded ignorance rather than offering to replace it. …obviously they have no clue how many ‘tyres’ I buy every year and from now on I will only buy ‘tires’.
Shinko purchased their tire manufacturing technology from Yokohama, I have no experience with Shinko but the Yokohama motocross tires were good, don’t recall if I ever ran Yokohama street rubber.
Softer compound tires obviously stick way better and wear out much quicker, so selection always involves trade-offs. My personal preference is rectangular block tread pattern on the front and a rear tire with lots of rubber in the middle where they wear the fastest. I go for tires that appear better suited to rain over slicks that have the occasional grove on them. It’s not like a race bike where you might swap them out according to weather conditions.
Previously I ran Bridgestone dual compound tires and liked them, they performed better when they were new and later in life held their tread very well, eventually the sidewalls checked. In theory nitrogen filling should extend tire life in cases where the bike is stored for extended periods.
I mounted Pirelli Phantom’s on my Ascot once and the first day out discovered that some manufactures coat their tires with some kind of preservative, it makes them slippery for a while so be careful with brand new tires until the initial ‘shine’ is worn off …that was the only time I ever low sided a street bike 
Take note if there is a country of origin branded on the sidewall, sometimes the same tire is made in different countries and the rubber compounds are dissimilar. An example of this is the X-1 Michelin 2-ply soft compound radial, X-1’s made in Spain out perform the same tire stamped in USA
There you go, way more information than you ever wanted 
