I’m sure everybody is looking forward to totaling their’ new 696, not exactly a PC thing to say around motorcyclists FYI.
Maybe a better choice of words would be that a newer rider is more likely to “drop it”. We don’t want to jinx anybody 
I’m not a beginner, I have three bikes now ranging from a 800 intruder to a VTX1800.
The motorcycle world is upside down a bit. Usually folks start with a quick, light sporty type bike which can perform like a pistol and go to a lumbering cruiser later. Cruisers are much tamer and easier to ride in my opinion and I think folks should start with a middle weight cruiser first then venture into the “sporty” territory later. But that’s just my two cents.
I’m adding a Monster 696 to my stable because I’ve just got to have it !! I want that style and performance that I can actually use on the street not track. I want that Desmo!
The 696 would be a poor choice for a first and only bike simply because of the expense and it’s pretty limited in what it does.
If your’ still looking for your’ motorcycle “identity” a $10,000 naked middle weight bike would be a tough pill to swallow if you decided it’s not for you. A SV650 would be much more suitable in that case.
I see the 696 as a “second” bike for riders with a bit of experience, into the “exotic style” and who plan on keeping it around for a while.
Also, as we learn more about the 696, that L-twin 696 comes to life when you “kick it” with a top end of 130 mph and a faster 0 to 60 (about 3.2 seconds)than even a (stock) 600 sport bike. So that “entry level” tag they put on the 696 would more accurately be described as a “entry level Ducati” as opposed to a “generic entry level” motorcycle.
